Emma Watson has been named as the face of Lancôme’s new lipstick line Rouge in Love.
The new line is aimed at a younger set of women. President of Lancôme International, Youcef Nabi explains:
“The idea is to make this young generation — that has been a gloss fan — come back to using lipsticks,” he tells WWD.
She was named as an ambassador for the company last year and has already featured in a previous campaign with them.
The lipstick line contains 24 long lasting shades and will be available in February 2012